Farmers say supermarket rules on how fruit and veg look ‘gone too far’

It is all about looks when it comes to buying fruit and vegetables, but a wonky-looking carrot can taste just as good, according to a major farmers’ group.

The Irish Farmers’ Association wants supermarket chains to relax strict rules on the appearance of fruit and vegetables on supermarket shelves.

Pat Farrell, the IFA’s fresh produce development officer, said more often than not, “unusual looking fruit and vegetables taste even better than those with an appearance that is pleasing to the eye”.