€1m drive to breathe new life into Dublin brand

A €1m marketing drive has been launched to rebrand Dublin as a “must visit” city rather than just a party city.

The “Dublin — A Breath of Fresh Air” brand seeks to present the capital as a city “bursting with a variety of surprising experiences” and a destination where “city living thrives side by side with the natural outdoors”.

It is funded by Fáilte Ireland, along with the four Dublin local authorities and a collection of private-sector partners.