TG4 ladies football advert gives birth to debate about sexism

To some it’s genius marketing; to others it’s a laboured pun that aimed to make a point — but puts it wide of the posts.

Either way, a rejected TG4 ad for its sponsorship of ladies Gaelic football has emerged online and yesterday sparked debate on how women’s sport is portrayed in the media.

The advert shows a dimly lit side profile of a woman in Cork colours cradling a football in the style of a pregnancy bump.