Support for ‘living wage’ on the increase, poll shows

More than three-quarters of the public support setting a ‘living wage’ as the country’s minimum wage level, according to an opinion poll.

The key findings in the poll show that 86% agree that the minimum wage should be increased, up from 84% last year and 65% in 2010, while 77% agree that it should be the same as a living wage.

It also found that 86% agree that the Government should do more to prevent the use of low-hours contracts.