The Three Sisters 2020 partnership has seen Kilkenny, Wexford, and Waterford come together to aim for the title and Cody is the third well-known bid ambassador to be recruited by the project.
He joins Wexford-born author Eoin Colfer and music impresario Vince Power from Waterford, who have already lent their weight to the bid.
The Kilkenny boss, who has overseen an unprecedented wave of success since taking over his county’s senior hurling team in 1998, said he was “delighted” to be associated with the Three Sisters campaign.
“We have a lot to offer in this region,” said Mr Cody. “One of my favourite places is along the River Nore, which defines our county in so many ways as it flows right through.
“It is an immense presence here for all of us, famous for our trout and salmon fishing, and you can see its sheer beauty and splendor as it flows through the city and on to Thomastown and Bennettsbride and onwards to join up with its sister rivers the Suir and the Barrow.”
He referred to Kilkenny’s GAA headquarters Nowlan Park as “a place of huge inspiration” for everyone in the county.
“It is the home of hurling and GAA in Kilkenny and every young fella who ever dreamed of wearing the famous black-and-amber jersey,” said Mr Cody. “Our national game is something, of course, the whole south-east region is famous for: Waterford, Wexford, Kilkenny are all counties immersed absolutely in hurling.”
The south-east has always been a gateway to Europe, he said, and the influence of the Vikings, Normans, and other “arrivals” can still be seen in the region.
“If the south-east is successful in its 2020 bid, it would mean an opportunity to share our regional heritage for all of us to further work together to make a difference from the point of view of our heritage, our culture, the arts, and tourism,” said Mr Cody. “It is something that will be absolutely mutually beneficial for the entire southeast.”