Social media plays vital role in keeping memories of missing persons alive

Social media awareness campaigns help to keep the memories of missing children alive, according to the ISPCC.

The message from ISPCC director of services, Caroline O’Sullivan, to mark International Missing Children’s Day, was to never give up hope.

“There have been cases, however rare, where people have been found after extremely long periods of time so it’s important to keep the memory alive. Poster campaigns are important because they may trigger a memory in someone. You can never really give up hope.”