Marriage Referendum: Plans to tap into $200bn gay spend

Ireland looks set to tap the spending power of the pink euro amid calls for the country to become a global champion for gay rights.

The historic approval of same-sex marriage by almost two thirds of voters has been dubbed a social revolution and is now expected to pave the way for further rights campaigns.

The Government is planning a huge tourism promotion this summer to tap the spending power of the pink euro, pound, and dollar following what it describes as the “amazing” international goodwill generated by the gay marriage vote. Tourism Minister Paschal Donohoe said the vote had generated priceless positive publicity for the country as a welcoming destination following the historic result.