Spend, not numbers, focus of the new tourism drive

Plans have been drawn up to revive The Gathering, a tourism campaign that in 2013 helped boost visitor numbers by 7%.

Tourism Minister Paschal Donohoe yesterday launched a reworking of the project over a 10-year period. It is hoped the revival will boost visitor spending by up to 50% and make the sector worth €5bn a year by 2025.

Tourism plays a vital role in our recovery. 'People, Place &Policy' doc lays framework for future growth #Tourism2025 http://t.co/C59fGJSbQj

— Paschal Donohoe (@Paschald) March 23, 2015