And now Tayto has unveiled plans for a similar operation in Dublin which will be open for business in less than a week.
While Simply Crispy, the Belfast-based business, offers 35 different sandwiches, as well as soup and chips, the Tayto shop’s offering is considerably more minimalistic.
The menu boasts four flavours — The Cheese and Onion Classic, The Salt and Vinegar Sarnie, The Smokey Bacon Butty and The Prawn Cocktail Treat.
Each sandwich costs €2, with 50% of each one sold going towards Dublin’s Simon Community.
“As we continue to see an increase of people turning to us for outreach, accommodation, recovery and prevention services we are delighted to have the support of Tayto,” said Sam McGuinness from Dublin’s Simon Community.
“Tayto customers will help raise vital funds so that we can continue providing services to people who are homeless or at risk of homelessness.”
The pop-up shop will be located on Wicklow Street from March 5 to 15 and forms part of Tayto’s “More than just a Crisp” campaign.
Visitors to the shop will also be able to buy exclusive Tayto merchandise as well as tickets to Tayto Park in Ashbourne, Co Meath.
This year the park will feature Europe’s largest inverted wooden rollercoaster, aptly named The Cú Chulainn Coaster.
While Tayto Park reopens on March 26, adrenaline junkies will have to wait a little longer for the ride of their life — the rollercoaster itself won’t be finished until summer.
Once finished, the ride will reach an impressive 32.05m at its highest point. Founder of the park, Ray Coyle, said the additions are an effort to give people “the very best experience”.
“The new attractions and new infrastructure represent a very significant investment of €26m overall.
“We believe in Tayto Park and we absolutely believe that it stands alone in Ireland for offering all-day entertainment and value,” he said.