Diageo to launch careful drinking campaign

Diageo, the country’s largest drinks company and owner of Guinness, is to pour millions into a public awareness campaign aimed at preventing excessive drinking.

However, the Stop Out-Of-Control Drinking initative has brought accusations that the company is using a public health concern for PR purposes.

Campaign chairman Fergus Finlay, the chief executive of Barnardos, has also been forced to defend his decision to accept the drinks company’s approach to be chair and to use its money.