Irish safety expert to advise teen site Ask.fm on how to beat cyberbullies

Controversial website Ask.fm has appointed an international team of safety advisers, including an Irish expert, in its latest bid to rescue the social media company’s reputation.

The five-member advisory board, based in the US, Britain and Ireland, will be tasked with helping Ask.fm develop policies and procedures to deal with online bullying and manipulation of its largely teenage user base.

The website, which was linked to a number of teen suicides here and abroad, moved its headquarters to Dublin late last year.