Business is crisp at Belfast sandwich café as it sells out in under two hours
A Dublin-based business is looking to follow suit, and has already contact with the Ulster Fry –— a satirical website which originally posted the idea as a joke.
Andrew McMenamin, owner of Simply Crispy in Belfast, got the idea from the Ulster Fry, which suggested a crisp sandwich shop in response to the opening of a cereal café in London.
The story was so well received that Andrew, who owns That Wee Café on Bedford St, Belfast, contacted the Ulster Fry and offered to make the spoof a reality.
The café opened for business yesterday as Simply Crispy.

As a pop-up shop, it is expected to run for only three or four weeks, although Andrew said he is “playing it by ear” and may extend that timeframe if demand remains high.
“Hopefully it will rekindle a few childhood memories,” he said. “It is a bit of fun. It is not to be taken too seriously.
“We are riding on the back of the publicity the cereal café got in London. If it helps us and the Ulster Fry then it is a good thing.”
The Cereal Killer Café opened in the Shoreditch area of London last year, established by Belfast twins Alan and Gary Keery.
While the king of all crisp sandwiches is undoubtedly cheese and onion Taytos between two slices of batch bread, a much wider selection is also on the table at the unique café.
There will be 35 different flavours, and sandwiches will also be served with soup and chips.
Soups will feature Monster Munch croutons, and the business is also looking to develop Cheesy Wotsit-infused chips.
Customers will be able to mix and match their crisps and bread, adding cheese and ham if they wish.
The news was well received on social media, with hundreds of people posting their support on Twitter.
Many non-Belfast residents expressed a desire for someone to set up a similar shop in their area.
The idea has been credited to comedy writers Seamus O’Shea and Billy McWilliams, who run the Ulster Fry website.


