Retailer undercuts rivals with below-cost fruit and veg offers

Eurospar has slashed fruit and vegetable prices to as little as 9c — just weeks after other major retailers agreed not to sell produce below cost.

At the start of the month, Aldi, Lidl, Tesco, and the Musgrave Group pledged not to sell fruit and vegetables at below-cost prices in the run-up to Christmas.

The commitment was made after the selling of fruit and vegetables for just a few cents per item provoked widespread protests among farmers and representative organisations last year.