Cheestrings trademark infringed, says Kerry

Kerry Group has gone to the commercial court in a row over the children’s lunchbox treat Cheestrings.

A Kerry Group company has brought a case alleging Dunnes Stores has infringed its trademark by launching its own brand of peelable cheese.

The action has been brought against the supermarket chain by Zenbury International Ltd, which is the primary intellectual rights holding company within the Kerry Group, which manufactures the popular cheese snack Cheestrings.