Tourist town keen to stress the positives after bathing ban makes waves in the media

That’s according to those at the forefront of the town’s development as a cultural and heritage quarter.
Last week’s reports that the Environmental Protection Agency was set to advise the council to erect ‘No Swim’ signs at the town’s front strand due to poor e.coli results saw Youghal cited by ministers as an example of why Irish Water and those troublesome water charges are needed — so that waste water can be treated and to ensure there won’t be “more Youghals” in future.