Now that’s what I call a business model — Lily’s ethical trade plan

Model-turned-entrepreneur Lily Cole is hoping to leave the catwalk behind for a more worthwhile pursuit.

Cole was in Dublin and spoke on stage to the Financial Times’ Matt Garrahan about her latest venture, Impossible. Her foray into the world of small business has been largely positive and she praised the “very generous” start-up community.

“I’ve probably got more friends now in tech than in fashion because it’s taken over so much of my life in the last three years and I find it a very welcoming environment.