Men like it fast and cheap when buying groceries

Men are less likely to open their wallets when shopping for food, preferring to rack up the bargains instead, according to research into consumer habits.

While men appear to be more price-conscious, women are more concerned with healthy purchases.

They also admit to spending longer in-store than men, though not by much. Women take an average of 41 minutes to complete the shop, only five minutes longer than men.