Claim that Smithwicks ad appealed to children rejected by ASAI

Complaints against two adverts which sexualised women have been upheld by the advertising watchdog.

However, a complaint that a brewer’s advert was aimed at children was rejected.

A two-minute video on the Newbridge Silverware website for the eShe Jewellery range generated a complaint that the imagery used was based on sexual images of women and was promoting women in a sexual way rather than promoting the jewellery.