RTÉ2 schedule targets ‘download generation’

RTÉ2 yesterday unveiled its new-look and autumn schedule in an attempt to lure the lucrative 18-35 market back to its screens.

The ‘download generation’ are firmly in the sights of RTÉ bosses, who hope the channel makeover will corner the market before new Irish stations UTV Ireland and Irish TV come on stream next year.

Advertising revenues at RTÉ television are reported to be down 40% from their peak in 2007 and bosses are hoping the newly branded RTÉ2 will bring back those who have turned their back on traditional channels in favour of the internet and services such as Netflix.