A third of us put culture before beach holiday

More than a third of Irish tourists plan on visiting a cultural destination rather than the traditional beach sun holiday for their next trip abroad.

A study by one of Europe’s largest online travel agents, ebookers.ie, found the face of Irish tourism is rapidly changing and reveals holidaymakers are moving away from the traditional fortnight of rest and relaxation in the sun to seek out a plethora of new travel experiences.

The research specifically shows that we are a nation of culture vultures, with 35% of us planning our next trip based on the cultural attractions of a holiday destination rather than a beach holiday.