Price is key when choosing where we buy our groceries

Price is king, as more than 90% of shoppers admit that the cost is now the main factor when choosing where to shop.

The days of the weekly grocery shop are also over, with only 2% of people now doing one large shop in one grocery store.

The results are contained in a new study called ‘Shopper Nation 2014’, which examines the shifting behaviours, attitudes and perceptions of more than 1,000 Irish shoppers.