Ireland goes yellow for Daffodil Day

Dazzling daffodils held their pretty heads high in all sorts of new places for Ireland’s longest-running fundraising day. Being the month of many weathers, and after being washed out last year, the Irish Cancer Society was taking no chances.

Ireland goes yellow for Daffodil Day

Plans for the 27th Daffodil Day were waterproofed, with many indoor activities organised in addition to the usual outdoor collections.

Sunshine or showers, the organisers were making sure that even if it was raining, daffodils werestill reigning.

The weather presenters were getting behind the campaign, too, with Nuala Carey from RTÉ and Martin King from TV3 urging people to head out and make the future brighter for people with cancer.

Last year’s stormy conditions on Daffodil Day resulted in donations falling by 50%.

The Irish Cancer Society tried to make up on the loss with a variety of fundraising activities eventually raising €3.04m.

It has set an ambitious fundraising target of €3.45m for this year’s Daffodil Day.

The society’s head of finance, Niamh Ní Chonghaile, said while the campaign was going a lot better than last year, early indications suggested they were about 20% behind 2012 levels.

“There are a lot more notes, the coin bags are heavier, and the money isn’t wet,” she said. “However, it will take time for the money to come in and be counted and until then, we won’t know how we’re doing.”

About 500,000 fresh daffodils were available to purchase yesterday. Fundraising events included a marathon coffee morning in Cork. Nora Casey hosted an 11-hour coffee morning in Tigh Ui Laoghaire’s Bar, Bealnamorrive, to cater for early risers as well as night owls.

Dell campuses in Dublin, Cork, and Limerick turned yellow for the day. Staff in Limerick went a step further with a ‘Water the Daffodils’ event where they were able to throw water at management — and all for a good cause.

Personnel from Cork City Fire Brigade were outside Brown Thomas in the city centre fundraising.

In Iveagh Gardens, Dublin, thousands of daffodils with messages of hope and remembrance were planted.

Money raised on Daffodil Day go directly to fund the work of the Irish Cancer Society, from research to advocacy.

Night nursing is one service funded by Daffodil Day. It is available to people with cancer who are seriously ill at home.

The society’s night nurses are provided free of charge for up to 10 nights. Last year, the night nurses helped more than 1,868 patients and their families cope with advanced stages of cancer, delivering 7,770 nights of care.

cancer.ie/daffodilday

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