Ryanair reports Aer Lingus for misleading ad

The gloves are always off when it comes to the battle for the skies, but the latest round goes to Ryanair for having its main rival taken to task for misleading advertising.

The no-frills airline reported Aer Lingus to the Advertising Standards Authority for Ireland, arguing that its ad for “Britain and Europe up to ½ off” was misleading because the discount only applied to the fare before taxes and charges and not to the total price.

The ad, which ran on the national carrier’s website, offered customers “up to a half off fares to Britain” or “venture further afield and explore Europe, or catch some rays with our winter sun routes — all with up to half off!”