Packaging deal ‘may lead to 2% fall in smokers’
Currently 700,000 smokers die every year — many 20 years before they should — as a result of smoking and costing every person, smokers and non-smokers, more than €200 a year in health and lost productivity.
The new regulations, that include electronic cigarettes for the first time, will cut the cost by about €1 a year per person and reduce the number of smokers by 2.4m in the EU.