YouTube users not anti-social couch potatoes, according to survey
The survey also shows that 91% of respondents use YouTube for entertainment, 69% use it to learn or keep up to date and 53% use it for social purposes or sharing with friends.
According to the survey — the results of which were revealed yesterday at the DMX Dublin event — the most popular videos watched in Ireland are music videos — viewed by 67% of respondents, comedy, watched by 52% of respondents and How-to/DIY clips, popular with 42% of people questioned. Figures released in December showed the most popular YouTube clip in Ireland last year was music video What Does the Fox Say?, ahead of Cork company Sminky Shorts’ Elephant clip.
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