According to the Red C End of Year review for 2014, this year will see people opting for alternative ways to contribute to charity, with particular emphasis on ‘doing’ rather than ‘paying’ for charity.
Red C said following the top-ups scandal at the Central Remedial Clinic (CRC), donations to charities over the Christmas period had fallen. It expects this trend to continue with people being far more cautious about how they engage with the charity sector.
It emerged in the Public Accounts Committee that former head of the CRC Paul Kiely received a €742,000 retirement package after he left his position of chief executive last June.
Although more cautious when dealing with the charity sector, Red C predicts people will be a little more relaxed with the purse strings.
“Thrift will remain an adopted shopping attitude this year, but consumers won’t focus on their expenditure versus others,” said the polling company.
In general, Dubliners’ feel more secure in their jobs and are expected to increase their consumer spend this year, with Red C pointing to the emergence of a two- tier economic recovery.
Despite being expected to spend more in 2014, consumers will be increasingly “demanding and savvy” into this year, expecting decent quality at competitive prices.
“Price continues to be a key driver of product choice and even as we get more money in our hands again, it will be unlikely that we will return to our old ways of accepting rip-off prices,” said Red C.
This year is tipped to be a breakthrough year for ‘wearable technology’. While several smart watches were seen on the market last year, this year will see the long anticipated Google glasses launched in early 2014.
However, while the usage of social media is not expected to decrease any time soon, Red C predicts increased usage of social media that provides a higher degree of privacy via all social media channels including: WhatsApp; Snapchat; Nextdoor; Everyme and Photocircle.