Ireland and the world’s most viral web videos of 2013

So, what does the fox say? Its Norwegian creators would probably respond “money, money, money” after the parody music video was yesterday named the top trending video around the world and in Ireland this year.

'The Fox’ by Ylvis — a comedy duo from Bergen known to their mum as Vegard and Bård Ylvisåker — only launched the music video on YouTube in September. As of yesterday it had been viewed 276,313,218 times.

Marrying glossy MTV-style music video cliches with freaky woodland dancing by people dressed as animals, the appeal of the clip has stretched far beyond Norway.