Aldi takes Dunnes to court over ‘misleading’ comparison

Supermarket giant Aldi has gone to court alleging a Dunnes Stores ad campaign gives a “completely misleading impression” that various Dunnes products are cheaper than Aldi equivalents.

Aldi alleges misleading commercial practices and trademark infringement.

It says Dunnes put up banners and labels in several stores conveying what it says is the “completely misleading impression” that certain Dunnes products are cheaper than Aldi equivalents.