Google arts scheme helps Cork's Firkin Crane expand audience

The home of dance in Cork has been selected for a prestigious scheme that will help it connect with existing and new audiences through digital marketing.

The Firkin Crane has been chosen as recipient of the 2013 Arts Audiences Google Mentoring Scheme. It’s the first time a Cork-based arts organisation has been selected.

As a result, it will see specialist mentors from Google advise and work with Firkin Crane over a four-month period to help the company reach out to more people.