Students’ union to cut all ties with DrinkAware

The Union of Students in Ireland (USI) is to sever all ties with DrinkAware in a row over the promotion of Arthur’s Day, which promotes Guinness.

The union is to develop its own independent alcohol awareness campaign after its national council agreed to end its relationship with DrinkAware, which it said is funded by a self-regulating drinks industry.

Joe O’Connor, the USI president, suggested that DrinkAware did little by way of campaigning in the run-up to Arthur’s Day.