66% claim sports don’t affect tipple of choice

More than two-thirds of consumers say their drink of choice is unaffected by alcohol sponsorship in sports.

A similar percentage (68%) also believe that a ban on alcohol sponsorship of sporting events would not lead to them spending less on alcohol.

Grocery magazine Checkout, which commissioned the survey, found opinion was divided as to whether a ban on alcohol sponsorship of sporting events would reduce the exposure of drink to children.