China blog boost for Irish tourism

China’s number one travel blogger is visiting Ireland potentially showcasing the country to tens of millions of tourists in the Far East.

Mr Fan Yibo, aka Mr Colorful Map, has spent a week touring the country as a guest of Tourism Ireland.

Mr Yibo is hugely influential in China — the world’s most populous country. His blog has received in excess of 77m hits to date and he has more than 360,000 fans on Sina Weibo — one of the most popular social networking sites in China.