UPC takes aim at Sky as it launches Horizon service
The introduction of UPC’s Horizon digital TV service is a move certain to intensify competition with Sky.
The platform promises to allow subscribers easier access to their favourite programmes, as well as through an increasing number of devices.
One of the main advantages of Horizon is its ability to record four programmes at the same time while watching a fifth.
Subscribers will be able to access 19 high-definition channels, including all the main terrestrial stations, for no additional cost while the device also offers a “suggest” function that recommends upcoming programmes based on a customer’s past viewing history.
Horizon also allows 27 apps, including Facebook, Twitter, and YouTube, as well as local Irish content to be accessed via TV.
The set-top box, successfully trialled by 1,200 customers earlier this year, also incorporates UPC’s 100mb broadband service.
UPC Ireland’s director of sales and marketing, Mark Coan, said some of its services had been tweaked in response to feedback.
In April, UPC introduced its Horizon TV app and online service, which allow customers access to 45 channels across multiple devices. The service enables TV programmes to be accessed by two other devices watched in the home in addition to the main TV set.
Mr Coan said the introduction of the Horizon TV services reflected the fact that 11% of all viewing of TV programmes was now done through non-TV devices.
The company’s new chief executive, Magnus Ternsjö, claimed the introduction of Horizon would revolutionise TV viewing here and “take television to the next level”.
The cost of UPC’s Horizons Essential Bundle, incorporating TV, broadband, and landline phone, is e73 per month. There is an introductory offer of €50 for the first six months for new subscribers.
It compares with Sky’s standard bundle services for TV, phone, and broadband, which costs €67 per month.
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