‘Fundamental changes’ in market lead to store rebrand
The Musgrave Group, which owns both retailers, said the stores will change name from February. Due to the resulting reorganisation in Superquinn’s support office in Lucan, 102 staff will lose their jobs in the next 18 months, with 2,500 staff unaffected.
Given the divergent fortunes of Superquinn and Supervalu in recent years, the rebranding should come as no surprise. Superquinn acknowledged this with a series of tweets pointing to the fact that its sales have steadily declined over the last decade, while those at SuperValu have grown substantially.
