Consumers demand good service as well as price to stay loyal

Price is still king here when it comes to consumers choosing a product or service provider over another.

However, when it comes to retaining a customer, good old-fashioned service will make them stay or go, according to a study.

The global survey carried out by Accenture found that overall customer satisfaction among Irish consumers has increased from 28% to 36% compared to last year and that “being easy to do business with” is now the main driver of consumer satisfaction.