Auction all shook up as Elvis record sells for €64k

The only known surviving promotional copy of Elvis Presley’s first hit has sold to a mystery internet bidder for an eye-catching €64,000 at a major Dublin auction.

The record, That’s All Right (Mama), was sold by Whyte and Sons Auctioneers yesterday as part of a series of headline- grabbing lots that went under the hammer at the RDS.

In the days leading up to the rock’n’roll memorabilia auction, the availability of the iconic record — which set a young Presley off on his road to fame and riches — led to rumours Graceland and other Elvis memorial sites were planning to bid.