Hotels cash in on ‘The Boss’ by doubling room rates

A number of leading hotels in Cork and Limerick have more than doubled their room prices for the night the cities play host to Bruce Springsteen next summer.

Some hotels in Belfast have also hiked up room rates but not to the same extent.

A double room in the Clarion Hotel in Cork will cost concert-goers €211.01 on Tuesday, Jul 18, the night of the Springsteen concert at Pairc Uí Chaoimh. This compares with just €91.74 exactly a week earlier.

Those staying at the four-star River Lee Hotel on the Western Rd will have to fork out €260 on concert night for a non-refundable double room which costs just €99 the week before.

A double room at the Imperial Hotel on the South Mall shoots up from €90 to €199 while a similar room at the Maldron Hotel near Shandon soars from €89 to €199.

Similar hikes have been made by the Gresham Metropole on MacCurtain St with double rooms costing €179 on concert night as against €89 the week previously.

However, the city’s most luxurious hotel has not raised its prices by the same level. A double room can be had at the five-star Hayfield Manor for €249 on concert night, just €70 more than the previous week.

Hotels in Limerick have also taken advantage of the Springsteen factor. A double room in the city’s Maldron hotel in Roxboro costs €52 on Tuesday, Jul 9, but soars to €155 for Tuesday, Jul 16, Springsteen’s concert date at Thomond Park.

A single room in the Radisson Blu Hotel costs €149 on concert night, but a double room can be had there for only €68 the previous week.

All standard rooms at Belfast’s Radisson Blu have been sold out for Saturday, Jul 20, the Springsteen concert night there, and a business class room costs €184.51 but anyone staying the week before can book a double room for only €82.22.

However, a room at the Premier Inn in Belfast’s Cathedral Quarter actually costs less on concert night than the previous week. A double room costs €121.35 on Saturday, Jul 13, but only €94.11 on Jul 20.

The Irish Hotels Federation has defended the practice of hiking up room rates for special events to meet demand, saying that Irish hotels offer some of the best value in Europe.

“Like businesses all over the world though, hotels are affected by demand and Ireland is no different,” the IHF said. “So, during big events room rates increase to reflect demand. That said, there is great value throughout the year and, even during busy times, room rates rarely approach their registered published rate.”

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