Publicans slam Diageo for price hike

The Vintners’ Federation of Ireland (VFI) has claimed Diageo’s decision to increase the price of its products will put thousands of jobs at risk across the country’s pubs.

Diageo confirmed it had written to its customers informing them of a price increase in draught and other beer products, which will take effect at the end of this month. It would not say how much the increase was and said any increase to the pub customer was a matter for individual pubs.

The drinks giant also said the increase was the first in four years, and had “been kept to a minimum”.