Give cheese a chance, says health department

The Broadcasting Authority of Ireland has decided not to follow through on its threat to place tight restrictions on the advertisement of cheese.

To the dismay of the farming and dairy sectors, BAI had threatened to include cheese on a list of less healthy HFSS (high in fat, salt, and sugar) foods.

That classification would have seen cheese banned from advertisements during lucrative children’s programming. Furthermore, the ruling would have placed it in a group of products which could only account for less than 25% of advertising sold by a broadcaster.