Brennans given 48 hours to remove packaging

Brennans the bakers were yesterday given 48 hours to change packaging on one of their brown bread products following a Supreme Court ruling.

The bread company yesterday lost an appeal against a High Court decision that the packaging, introduced in Jan 2011, was confusingly similar to that used by rivals McCambridge on their 500g Irish “stone-ground wholewheat bread”

McCambridge, of Rathcoole, Dublin, obtained High Court orders preventing Joseph Brennan Bakeries from using similar packaging on a similar wholewheat product.