Beyoncé opens up on website

R&B superstar Beyoncé gave fans a rare insight into her private life with the relaunch of her website, featuring intimate snapshots of her daily routines the singer has carefully shielded from the public until now.

“This is my life, today, over the years — through my eyes. My family, my travels, my love. This is where I share with you. This will continue to grow as I do,” she wrote on the site.

Beyonce.com’s “I Am” section features a montage of candid shots from the singer’s personal life including pictures of her on holiday, with her husband Jay-Z and family, and during her pregnancy.

One 15-second video shows the singer posing by a blue ivy tree while pregnant, which perhaps provided the inspiration for her daughter’s name, Blue Ivy Carter.

“It’s been a long time coming, but I finally have my own place on the web,” the singer posted on her Facebook page, where she has 34m fans.

Beyoncé also took the opportunity of launching her new site to tweet her 3.5m Twitter fans for first time.

The ‘Single Ladies’ singer has kept her private life under wraps in the past, including getting married to Jay-Z in a shroud of secrecy in Apr 2008 and waiting five months after the event to debut her wedding ring.

But Beyoncé, 30, and Jay-Z, 42, who were estimated to be worth $72m by Forbes in 2011, have been slowly lifting the veil on their luxurious life.

The couple released intimate pictures of Blue Ivy through social networking site Tumblr in February, shunning the popular celebrity choice of a lucrative magazine deal.