Old staples make food broadcast blacklist

Cheese, most breakfast cereals and fruit juices have all been included on a blacklist of foods under a draft code on advertising to children published by the Broadcasting Authority of Ireland.

BAI came under sustained criticism last year when it mooted plans to ban cheese adverts before 9pm.

Unbowed, it published its draft code on advertising food to children yesterday and it included the dairy product among a number of HFSS (high in fat, salt and sugar) foods on which strict advertising guidelines should be placed.