Irish business must think big

CONFIDENCE is an admirable quality in business, but could a tiny dot of a country like Ireland really sell the fruits of the land to a nation with one of the biggest land masses on earth?

Could we sell building systems to the country that built the Great Wall? Could we sell medical devices to the people who gave the world traditional medicine? And could we dare to sell technology to a country that has nuclear know-how and a plan to put men on the moon?

The answer, according to a supremely confident Enterprise Ireland, is not only that we could do it but that we already are — and the opportunities exist to do much, much more of it.