Newspapers an ideal canvas for adverts

The ability of newspapers to act as an appealing and intellectually engaging medium for advertising was highlighted at an awards ceremony in Dublin last night.

National Newspapers of Ireland chairman Matt Dempsey told the NNI Press Ad of the Year awards that four out of five adults were still regular newspaper readers and, therefore, newspapers provided the canvas for ads that were “intellectually engaging and aesthetically appealing — advertising with an intelligent smile”.

“Two out of three of our readers spend more than three hours a week reading newspapers.