Bollywood blockbuster to lure more Indian tourists to Ireland

Tourism chiefs plan to use a Bollywood film to bring more Indian visitors to Ireland.

Bollywood blockbuster to lure more Indian tourists to Ireland

The movie Ek Tha Tiger — meaning Once There Was A Tiger – was shot in Dublin last September.

Tourism Ireland said that it will piggy-back on the expected blockbuster’s massive reach across India as part of a strategy to promote Ireland as a holiday destination.

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