Sky’s rivals include Netflix and YouView.

BROADCASTER BSkyB has started the fightback against competition Netflix and YouView as it announced a new internet TV service.

Sky’s rivals include Netflix and YouView.

Launching in the first half of this year, the service will be aimed at the 13 million households who do not subscribe to pay-TV.

It will initially allow customers to pay to download films without a contract or a satellite dish but will expand to include sport and entertainment afterwards.

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