Kingdom takes centre stage in tourism campaign

It’s a bit like times past when the sales line used to be ‘Kerry for the holidays’ but, this time, the audience is international.

Some famous landmarks in the Kingdom feature prominently in Tourism Ireland’s new global advertising campaign ‘Jump into Ireland’ with the clear message being: come along, get involved and have the craic.

The lively television ads — which have an estimated audience of 200m potential visitors worldwide — convey a strong spirit of joie de vivre.