‘Little benefit’ in cross-border alcohol shopping

THERE is “little benefit” in going over the border to buy alcohol this Christmas, it has been claimed, as retailers in the Republic are finally competing with the North on price.

Pricing intelligence company Profitero reports supermarkets in the Republic are now offering a competitively priced range of alcohol products ahead of Christmas in a bid to dissuade shoppers from heading across the border.

The company also suggests next year will see increasing price competitiveness between north and south, particularly in grocery, household goods, beauty and healthcare, electrical goods and in both A-brands and own-brand products.