Save our spud: Bord Bia launches SOS campaign

AS Bord Bia pulls its hair out wondering why we are falling out of love with our national vegetable, nutritionists are warning the public not to turn their backs on the humble Irish spud.

We may still eat more potatoes than any other nationality — each Irish adult eats about seven stone of potatoes annually — but year on year sales of potatoes in this country are dropping by 10%.

We shouldn’t, however, be fooled by notions that eating “foreign food” will make us more lithe and lean, says consultant nutritionist Aiveen Bannon.