Exempt cheese from ad ban, dairy group urges

THE National Dairy Council has called for cheese to be exempt from a forthcoming advertising ban on foods which are seen as not healthy for young people.

The Broadcasting Authority of Ireland (BAI) is responsible for the “children’s commercial communications code”, which will prevent ads for unhealthy foods targeting children.

However, cheese has been listed as one of the banned foods as it is rich in fat and saturated fat and experts believe children’s consumption of it should be limited.